hello, my name is tyler jackson peters
hello, my name is tyler jackson peters
My mind is my worst enemy greatest ally.
Who am I?
A Londoner in Berlin gripped by a curious case of cultural fascination and existing in a perpetual state of growth. I am on a mission to become a powerhouse marketer. My approach combines quick thinking, bold execution, and a talent for blending intelligence, wit, and strategy to create campaigns that truly make an impact.
I thrive where creativity and connection meet—at the crossroads of authentic storytelling and strategic innovation. I’m passionate about building brands that spark meaningful conversations, inspire engagement, and bring ideas to life in ways that resonate and drive results.
What excites me?
I get hyped about creative expression, enthused by current and emerging trends and fired up about new technologies and platforms.
With a legitimate interest in human connection, I am fuelled by people from all walks of life, both professionally and personally.
So, let’s grab a tea/coffee/club mate to talk more. I’m ready to go!
What have I done?
smart x BRABUS
Goal
Challenges
Besides the executional challenge of access to a limited-speed electric vehicle prototype capped at 30 km/h for a car that boasted an impressive 0-60 mph acceleration in 3.9 seconds, creatively, we were tasked to amplify this USP and ensure the ‘premium’ partnership between smart and BRABUS cut through in a way that would appeal to the everyday commuter, environment conscious and revheads alike.
Result
Enter BRABUS mode and enjoy 0-WOW in 3.9 seconds - demonstrating high-performance and exceptional design in quick time.
We manufactured simulated sensations of speed and sound alongside the thrill of the ultimate driving experience and produced Q&A sessions with brand figures answered in 3.9 seconds or less to enhance the depth and completeness of our marketing efforts and led to high-performing conversions.
Avery Dennison
Beginning with two words, draft captivating copy to spotlight the unlimited possibilities being imagined every day at Avery Dennison that challenge conventions and spark innovation and lead to our makers MAKING POSSIBLE.
Goal
Challenges
The initial copy from the partner agency provided a solid foundation but needed further refinement to fully capture the essence of Avery Dennison’s “Making Possible” vision. I collaborated closely on the script, contributing key lines that brought clarity and inspiration to the messaging, ensuring it resonated with the brand’s innovative identity.
Result
The final video powerfully captured Avery Dennison’s 'Making Possible' vision with a bold 'What if' script, inspiring audiences and showcasing the brand’s innovation. Debuting at the New York Stock Exchange on Investor Day, the film made a striking impression on stakeholders. Its reach expanded with prominent ads in Times Square and Silicon Valley, and the copy became a cornerstone for campaign materials across earned, owned, and paid channels. The campaign drove remarkable engagement and cemented Avery Dennison’s leadership in innovation.
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Content Conception - Nike
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Employer Branding - C&A
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Influencer Marketing - Samsung
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Social Campaign - Zalando
What do people say?
“With a genuine passion to learn, creative eye, attention to detail, and positive attitude - Tyler quickly became a beloved employee. Amongst our team, other members would look to him for advice, and he always offered support/feedback to others to ensure our collective team output improved.”
A department head
“Tyler is extremely creative, curious and an out-of-the-box thinker, whose charisma is known across the agency, whose presence brings energy and humour to every meeting, and whose drive to build the agency as a place of work for connected thriving humans really impressed me.”
A direct lead
“Tyler is authentic, reliable and resourceful. He can turn around a crisis into an opportunity. It is quite rare that a creative mind can juggle equally a photoshoot, a company pitch whilst running and managing a project. Such is the wonder of Tyler!”
A co-worker
“My beautiful boy! He is a wonderful human being with a good heart and even better intentions. Full of charisma, he lights up a room when he enters with his amazing sense of humour, positive and caring mindset and unmatched energy. He makes me proud every single day and I couldn’t ask for a better son.”
My Mum
What do I want?
In pursuit of my vision, I aspire to contribute to groundbreaking work that leaves a lasting impact on the world. My goal has always been to find employment with creative, culture-led and inspirational companies that encourage growth both professionally and personally, are forward-thinking leaders in sustainability and champions of diversity and inclusion, favour equality, empathy and solidarity, and promote a belief in creating an excellent employee experience, that empowers staff to propel the business ahead.
Let’s connect, collaborate and create.